Old Spice Smellcome to the Winners Circle Contest – Instagram or TikTok Video

The Old Spice Smellcome to the Winners Circle Contest has launched, offering football fans a chance to experience the ultimate game day. Sponsored by Old Spice, this contest will award one grand prize winner a trip to Super Bowl LXI in Inglewood, California, along with collectible sports gear and personal care products.

How to Enter

To participate, individuals must post a video on Instagram or TikTok that is 60 seconds or less. The video should describe what their personal scent would be if they were featured on an Old Spice x NFL bottle and explain their choice. To finalize the submission, participants must tag @Oldspice and include the hashtags #SmellcomeToOldSpice and #contestentry in the caption of the post.

There is a limit of one entry per platform, allowing interested parties to submit once on Instagram and once on TikTok. The contest is open to those in the United States and the District of Columbia who are at least 18 years of age. Submissions are being accepted until the deadline on November 30, 2026, and entries will be judged to determine the winners.

The grand prize package includes a five-day, four-night trip for two to Inglewood, California, featuring round-trip airfare, hotel accommodations, two tickets to Super Bowl LXI, a meet-and-greet opportunity with an NFL legend, a $300 gift card for ground transportation, and a $7,000 check. The grand prize winner also receives eight signed NFL jerseys, seven signed mini helmets, and a one-year supply of Old Spice x NFL Collection body wash and deodorant. Five runner-up winners will each receive two signed NFL jerseys, five signed mini helmets, and a one-year supply of Old Spice x NFL Collection deodorant and body wash. Another ten winners will receive a one-year supply of Old Spice x NFL Collection deodorant and body wash.

Those interested can find more information and enter on the official giveaway page.