New York Life’s Behind The Assist Sweepstakes

The Behind The Assist Sweepstakes is sponsored by New York Life Insurance Company and is available to legal residents of the 50 U.S. states and D.C. who are at least 18 years old. This sweepstakes runs from May 20 to November 30, 2025, offering one grand prize: a trip for two to a U.S. Soccer Federation (USSF) game and practice session.

Entry Details and Prize Information

To enter the sweepstakes, participants need to visit the official website and complete a registration form that includes email verification. Each participant is allowed one entry and may earn an additional bonus entry by opting into New York Life marketing emails or by emailing a specific request with the required information. Automated entries and multiple submissions will lead to disqualification.

The grand prize includes a 4-day, 3-night trip for the winner and a guest to attend a USSF game. This package contains two tickets to the game, two pre-game on-field passes, and access to see a team practice session. Travel and accommodation arrangements are provided by the sponsor, with the prize valued at approximately $6,300. However, it is important to note that personal expenses and meals outside those specified are not covered. Furthermore, restrictions apply, and winners must comply with all rules and sign relevant releases.

A random drawing for the winner will take place around December 1, 2025, and a prompt response will be necessary to claim the prize. The sweepstakes is governed by New York law, with designated dispute resolution policies outlined within the rules.

For additional details and to enter, visit the official website.