Cheetos Shape Hunt – Instagram / TikTok

Frito-Lay, Inc. is holding the Cheetos® Shape Hunt Promotion, giving participants the chance to spot or create Cheetos snacks that match themed entry periods. Open to U.S. residents aged 18 and older (19 in Alabama and Nebraska), this promotion offers a $10,000 check per entry period to those who submit the most creative snack shapes.

Entry Process and Prize Details for the Cheetos® Shape Hunt

The promotion runs from June 6 to July 16, 2025, and is segmented into six entry periods on specific dates. Participants can enter by purchasing Cheetos and photographing snack pieces that align with the current theme. Alternatively, entrants can use free shape images provided on the official site for a no-purchase entry. To submit their entries, participants must post their photo or video on Instagram or TikTok, accompanied by a title, description, and the hashtags #CheetosShapeHunt #Entry. Entries will be evaluated based on their uniqueness, relevance to the theme, and overall creativity.

Each winning entry for an entry period receives $10,000, with any unawarded prize money rolling over to the following period, which could result in a larger prize. Winners who submitted purchased Cheetos snacks might be required to send the physical snack as part of the verification process.

Winners must act quickly to respond to prize notifications and complete standard eligibility checks. The total prize pool for this promotion is $60,000.

Governed by Texas law, this promotion also includes provisions for binding arbitration and is not affiliated with Instagram, Meta, or TikTok.

For further details and entry guidelines, participants can visit the Cheetos Shape Hunt website.