Behr 2026 Color of the Year Sweepstakes
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Win $50,000 cash in the Behr 2026 Color of the Year Sweepstakes!
The Behr 2026 Color of the Year Sweepstakes, organized by the Behr Paint Company, promises an enticing prize of $50,000 (USD) or its equivalent in Canadian dollars. This promotion runs from July 30 to August 13, 2025, and is open to legal residents across the 50 U.S. states, D.C., and Canada, provided they are 18 years of age or older.
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Entry Details
To participate, individuals must purchase any BEHR product, either in-store or online, during the promotion period. After making a purchase, they need to submit their receipt along with a completed entry form on the Behr sweepstakes website. As an additional engagement step, participants must also follow Behr’s social media accounts on Instagram or TikTok. Alternatively, a hand-written entry card can be mailed by the specified deadline. Each participant is allowed just one entry during the promotional period, regardless of the entry method chosen.
Selection of the winner will take place through a random drawing on or about August 25, 2025. The potential winner will be contacted via email and must satisfy verification requirements, which include an eligibility affidavit and tax forms. Canadian winners must answer a skill-testing question as part of the verification process.
The grand prize will be dispensed as a check made payable to the winner, who will be solely responsible for any tax implications. The prize is non-transferable and must be accepted as presented.
Alongside these details, the sweepstakes includes several conditions such as limits on entry methods, disqualification clauses for any misuse or cheating attempts, and a complete release of the promotion entities from liability. Any disputes arising from the sweepstakes will be resolved through binding individual arbitration in Michigan.
More information regarding rules, privacy policies, and winner details is accessible on the official Behr 2026 Color of the Year Sweepstakes page.
